Being the Bridge

If you’ve seen our website, you know that with our global team in particular, we strive to be the bridge between our clients and local vendors and teams here in Japan. I spoke with our global team manager, Jeremy Doccola about this topic specifically. There are many ways we are able to bridge the gap, as managing events overseas can bring about a unique set of challenges. It is rewarding for us to over come challenges together with our clients and partners, making each event stand out in the best way.

Expo for a Global Hotel Group

This an event that had been done in Japan for many years, but the APAC marketing manager in Singapore, always had to leave the design and set-up of the event to the Japan team as she could not directly communicate with the local event vendors. When she found peak 1 she could communicate her requirements of the event directly to us in English

starwood expo

Global Tech Company with Japanese HQ, Tour

In many cases even if the client knows which venues they would like to hold their gala dinner at or which hotel they would like their group to stay at they can’t communicate with the local managers in English. We often help in between the client and the venue during site visits so that if they have any questions we can get the best answers to help them decide which venue or hotel to have their event at.


 Global Computer Company, Incentive Trip

When we do incentive tours we have to be aware that most of the guests will be coming to Japan for the first time. So we have to prepare some activities that will provide them with a satisfying Japanese experience. For welcome activities we have girls in kimono welcoming them, taking pictures with them and serving them drinks. During dinners we have interactive samurai or ninja shows for some exciting entertainment. Other cultural experiences include tea ceremonies, onsen or rickshaw rides.

Picture2Global Computer Company, APAC Regional Event 

Another challenge when welcoming many guests to Japan is dietary restrictions as guests come from all over the world we welcome vegetarians, gluten-free, or guests with other food allergies. Such diets are not that common in Japan so we must prepare ahead of time with hotels and restaurants so that all guests are taken care of.


Israeli Tech Company 

Another part of being a bridge between an overseas client and local venues and vendors is managing expectations. Clients may have grand visions for their event, either in decorations or stage production that are just not so common in Japanese events. Even if the local staff may not be used to doing such events we have to educate them of why the client is requesting such things. The end result is often creating a new environment that is unexpected for the Japanese guest. On the other hand, if we are unable to do something in Japan do to cost or availability of equipment or staff we must explain to clients why we can or can’t do things they may be used to doing in other countries.



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